01252 322020  Opening times Monday to Saturday 9.15am to 5.00pm
deliveryFREE DELIVERY ON ALL ORDERS OVER £30.00

 About Edgar Jerome Ltd

The doors to Edgar Jerome opened on March 10th 1923 and over 94 years of trading later, the shop has supported three generations of the Jerome family and provided the community of Aldershot with the oldest family outfitters; clothing gentlemen and providing local boys and girls with school uniform.

Inside our Victorian Shop

Step back in time....come and see original fixtures, oak counter and till and best of all our museum on the top floor.

 

  An Insight Into Edgar Jerome’s Family History

In 1910, at the age of 16, Frederick Edgar West Jerome became apprenticed to Mr. Walter Sumpster who had a menswear shop at the top of Union Street, Aldershot where Dunn's menswear shop used to be.

On his return from Russia in 1919, he returned to work for Mr Sumpster and in the same year married Eunice Rubick - only daughter of Mr Willy Rubick - a well known business man in Aldershot. In 1923 when the lease of a shop at 7 Wellington Street owned by Mr Woodruff became available, Mr Rubick, Fredericks' father in law helped purchase the lease from Mr Woodruff and the shop was renamed Edgar Jerome.

The premises of the shop now standing were built in 1860 by John and Edward Chiddell and passed to their niece in 1891. Frederick bought the freehold from Miss Chiddell for £2900 in 1927.

Frederick and Eunice ran the shop together and were later joined by their son Fred in 1938 after an apprenticeship with Gammons Store in North Street, Guildford. and by their second son Edgar in 1939. The sons returned to the business after the war in 1945 and in 1951. After the death of their father Frederick, they continued in the business with their mother Eunice.

Eunice, after a mild stroke retired from the business in 1968. Edgar's son John joined the business in 1969 after training at Bentalls of Kingston, Harvey’s of Guildford, and a menswear shop in Farnham.

Fred's son, Paul, joined in 1970 from Harrods, Scotch Wool House and Monty Berman Costumiers.

The 70's and 80's was a great time for trends, fashion of all kinds, and a certain look. To be "the man" was to wear a Crombie lookalike coat, a pork pie style hat, a pair of Levi stay press trousers and either a Ben Sherman or a Brutus shirt. Another look was Loon Pants with 26/30" bottoms with no pockets, made from any kind of material and of course Fred Perry polo shirts. Edgar Jerome Ltd led the way with the latest fashion.

Ben Sherman shirts and jackets and Fred Perry polo shirts, in today's latest styles, are still stocked in the shop.

Fred retired in 1986 having nearly completed 50 years and Edgar retired in 1990 on his 65th birthday. Sadly, they have both now died.

John and Paul have both been in the shop for over 40 years and have seen many changes in Aldershot with the growth of multiple chain stores and the indoor shopping centre. However, by being innovative and introducing new lines into the business such as clothing for the larger man, formal hire wear for weddings and school proms, and girl's school wear, the shop still continues to prosper, along with its unique Victorian counter and old pull till.

Edgar Jerome Ltd is a success because it has built its reputuation on good quality and fashionable clothes along with giving a caring, friendly and personal service to its customers. Service to customers is everything and their needs will always be met; whether this requires a personal visit to home or school or in ordering items for a next day delivery. Edgar Jerome strives to provide the best possible experience in customer service.

In 2013, Edgar Jerome Ltd celebrated their 90th anniversary of service by three generations of Jeromes to countless generations of customers.

So for the future of the shop.......watch this space!

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