01252 322020  Opening times Monday to Saturday 9.15am to 5.00pm
deliveryFREE DELIVERY ON ALL ORDERS OVER £30.00

 Press Coverage and Special Awards

 Cousins cut the cake March 13, 2003

ALDERSHOT family firm Edgar Jerome celebrated its 80th anniversary on Monday and invited the public to join in the celebrations. Visitors, including a TV crew, were able to tour the Wellington Street shop premises and see the firm's mini-museum on the third floor. The shop specialises in men's wear and school uniforms. It was opened in 1923 by Mr Frederick Jerome, who was joined by his sons Fred and Edgar. Now their two sons, John and Paul, pictured cutting the celebration cake, run the business with a staff of five. Picture: Mike Hawley.

 

 Edgar Jerome dies at 77  May 27, 2003

THE family of one of Aldershot’s oldest retailers — Edgar Jerome Ltd — has announced the death of the founder’s youngest son Edgar James Jerome. Mr Jerome, who was 77, ran the gentleman’s outfitters with his brother Frederick for 50 years, before his son John and nephew Paul took over in the 1980s. Owing to ill heath, Mr Jerome, a keen Aldershot Town football fan, was unable to attend the Wellington Street store’s 80th anniversary celebrations in March. His son John said: “He was very proud of the town. He was Aldershot through and through and a real Hampshire man.” Born in 1925, he was a natural joker, but was also a fine businessman. John added: “He lived the business; he was there all the time. When he was married he had a half-day off, but he was at work the next day. It was very hard in those days to take time off.” Edgar Jerome was educated at Farnham Grammar School and served in the Middle East as a RAF radio mechanic in the Second World War. He was married to Mary and became the proud father of John and Shirley. He collected model soldiers and put military displays in the shop window for the Queen’s Coronation and jubilees. Football was a great love in his life; and he was treasurer of the supporters' club of the old Aldershot FC. John said Aldershot Town FC’s promotion this season had brought Mr Jerome great joy. “He was over the moon that they were going up to the Conference League. Even though he was too ill to go, he always listened to the reports afterwards. He absolutely loved his football.” Mr Jerome’s family thanked staff at Frimley Park Hospital for all the loving care and attention he was given. His funeral is on Thursday at 1.45pm at the Church of the Ascension, Aldershot. Donations may be sent to “Shak Renal Unit Extension Fund” c/o Dr Johnathan Kwan, Director Renal Unit, St Helier’s Hospital, Wrythe Lane, Carshalton SM5 1AA.

 

 Four named in new year honours January 05, 2006

FOUR names from Aldershot have been included in the Queen’s new year’s honours list. Businessman John Jerome, 57, has been appointed an MBE for services to the community in Aldershot. He has run the family business Edgar Jerome, boys’ and men’s clothes shop, in Wellington Street, for the past 30 years and was a founding member of the Aldershot Retail Action Group, a campaign to get Aldershot town centre on the map. Together with other shops, Mr Jerome introduced Aldershot’s annual Victoria Day. He said: “It came as a complete surprise. I got a letter in November and thought that somebody was playing fools with me. “I read it again and called my wife. She had known about it since March. “My friends and family are over the moon. I am a treasurer of the Aldershot Rotary Club and a lot of friends have sent letters congratulating me.” Aldershot MP Gerald Howarth congratulated Mr Jerome. He said: “I think it’s a most appropriate award. John has done a wonderful job for Aldershot and particularly for Aldershot retailers. “He and his wife put a huge amount of effort into Victoria Day celebrations. “They are such a long established Aldershot firm. Edgar Jerome is probably the longest serving retailer in the town and John has put his heart and soul into trying to generate retail interest.”

 MBE for local Business Man February 24, 2006

A BUSINESSMAN visited Buckingham Palace to receive his MBE from the Queen for his service to the community. John Jerome, 57, was included in the New Year’s Honours List for his work in the Aldershot community. On Wednesday last week he received the royal handshake and his medal. Mr Jerome’s wife Cheryl, daughter Kate and son Jonathan all accompanied him to Buckingham Palace. The family was so anxious not to be late for the royal occasion that they travelled to London on Tuesday evening and spent the night in a hotel. Mr Jerome said that the day was “just out of this world”. “Everything was so well organised and it was very well stage-managed, he said. “It was a beautiful day. All the ladies wore hats and everyone dressed up for the occasion. “The Queen actually spoke to every person as she gave you the medal,” he said. Mr Jerome said that the Queen congratulated him on his hard work and commented that his family must have seen many changes during their time in Aldershot. She then pinned the medal to his shirt.

Mr Jerome added that the whole family had a memorable day. He said: “They were over the moon. My daughter was in tears at one time. It was a very moving thing.”

Mr Jerome has run the family business Edgar Jerome, boys’ and men’s clothes shop, in Wellington Street, for the past 30 years and was a founding member of the Aldershot Retail Action Group, a campaign to put Aldershot town centre on the map. Together with other shops, Mr Jerome introduced Aldershot’s annual Victoria Day. Aldershot MP Gerald Howarth congratulated Mr Jerome when he heard the news. He said: “I think it’s a most appropriate award. John has done a wonderful job for Aldershot and particularly for  retailers. “He and his wife put a huge amount of effort into Victoria Day celebrations. “They are such a long established Aldershot firm. Edgar Jerome is probably the longest serving retailer in the town and John has put his heart and soul into trying to generate retail interest.”

 

 

 Museum visit for charity April 12, 2007

JOIN Aldershot Historical & Archaeological Society on a visit to Edgar Jerome’s museum over the gentlemen’s outfitters at 7 Wellington Street, Aldershot, from 11am to 3.30pm on Saturday April 21. The museum shows the history of the Jerome family and Aldershot in fascinating detail.
Admission is free but a donation to the Anthony Nolan Bone Marrow Transplant Fund would be appreciated. For more details call Sue Williamson on 01252 326589.

 Glimpse of Aldershot past at Jerome's Museum  October 29, 2009

THE history of one of Aldershot’s longest-running businesses will be on display for the public this weekend. An exhibition in the museum above the Edgar Jerome store will give a glimpse into bygone eras with a collection of old family photographs, account books and fashions worn by members of the Jerome family who once worked in the shop. Much of the collection at the Wellington Street museum, however, reflects on the history of Aldershot. Memorabilia on display will include Second World War helmets, medals and badges worn by the town’s soldiers, along with photographs and newspaper cuttings from key dates during the war. There is even a gas mask which has been donated by an elderly resident. Historic maps depicting Aldershot in its early form and a beautiful edition of the Daily Mail, marking the silver jubilee of King George V in 1935, printed on silver paper, will also be on display. A collection of coins from the reigns of monarchs including Queen Victoria and King Edward VII will also be on display, plus medicine bottles discovered in the building’s scullery, which dates back to 1862. The idea for a museum came about from the accumulation of items collected by the grandmother of current owner John Jerome. Mr Jerome, who runs the shop with his cousin, Paul, said: “Luckily my grandmother never threw anything away. "This room was a shell where our rubbish ended up. “When members of the Aldershot Historical and Archaeological Society saw it, they suggested we turn it into a museum.” So interesting are the artefacts that Baroness Margaret Thatcher paid the museum a visit a few years ago. Many of the items that will be on display were donated by the public, including photos of the Jerome family dating back to the 19th century. The history of the business itself can be traced back to 1923 when Edgar Jerome leased the ground floor shop. He managed to buy the entire building three years later and promptly ordered three prostitutes to vacate the top floor of the premises where they had entertained soldiers. Several members of the Jerome family have worked in the gentlemen’s outfitters during its long history. When John Jerome started working there on his 21st birthday 40 years ago, his father and uncle were the managers. Throughout the decades the shop has witnessed great changes in the town, not least that Wellington Street has gone from having two-way traffic to being fully pedestrianised. Photographs of how Aldershot used to look are on display. The museum will be open to the public from 11am to 4pm tomorrow (Saturday). Admission is free, but donations to the Anthony Nolan Trust are appreciated.

 

 

Shop keeps up Tradition for Jubliee: Front Page Aldershot News, May 24, 2012 

A SHOP with roots in Aldershot for nearly 90 years is leading the way in paying tribute to the Queen on her jubilee.

The window at Edgar Jerome on Wellington Street is the talk of the town, after being lovingly dressed in all manner of jubilee-related memorabilia and royal decorations. John Jerome, who runs the shop with his cousin Paul, has created the display to continue the family tradition, started by his father and uncle for the Queen's coronation in 1953. The intricate display includes dozens of miniature models, as well as photos of the Queen, several pictures, flags, white and blue badges. Nostalgic mugs and other items from previous royal celebrations are also on display, along with silver stickers which have been put onto the window, which say ' Celebrating 60 years'.

He said: 'My father then decorated the window again in 1977 (silver jubilee), I decorated it in 2002 and we are doing it again now in 2012.

'It is a tribute to Her Majesty’s forces. It gets changed and improved each time'.

Mr. Jerome said lots of people have been coming into the shop to tell him how fabulous the window looks.

He said: 'It is already for Victoria Day and I am going to keep it up until the end of June, for the Olympics, Armed Forces day and the Garrison show, too.'

 

 

 -   +